How One Middle Class Woman Stopped Shopping.

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How One Middle Class Woman Stopped Shopping.

‘I gritted my teeth and hid my credit card. For one year, I would not buy anything that wasn’t strictly necessary…’ Samantha Weinberg has given up shopping in 2008, for ethical reasons… just when everyone’s credit has started to crunch.

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A Quick Straw Poll

We recently had a marketing conference near Gatwick. From our office in Bracknell I knew there were at least 7 people who would be travelling there – probably on their own. So I decided to do a bit of market research: I emailed all the relevant people and suggested we try and share cars wherever we could, plus it would be good to have a chance to catch up on what each of us was doing (At the conference, there is so much organised there’s hardly any chance to talk!).

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It started in one of those ‘what if…’ conversations between friends. What if the world wasn’t loaded in favour of a small minority of its people? What if we could look after the planet as well as looking after ourselves? What if a bunch of people tried to exploit the power of new technology to live a little more generously? Read more...

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